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I’ve been a small business owner for nine years. Being a small business owner did not come easy and I still hustle daily. The first business I started nine years ago showed me the ropes. However, my first business catered to a specific niche and audience. It did allowed me to review what I learned to start a second business and take away some key pieces that got me where I am today.
My second business in bookkeeping is a complete opposite of the first business I started. However, I now take the back seat in my first business doing bookkeeping, accounting, and website updates. In the nine years since starting my first business with my husband I have worked multiple second jobs, learned more about website software, integrations, digital marketing, and so much more. Since beginning my ventures as a business owner I’ve partnered with some wonderful companies like QuickBooks, SiteGround, Tailwind, ConvertKit, and Acuity Scheduling.
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A small business owner means that you are dealing with many jobs. Below are the 9 things I learned during the last 9 years of being a small business owner.
Determination created my first business. As the business grew the determination grew. If you want your business to work you will hustle to find ways to help your business.
Our website, Instagram, Facebook, Facebook ads, and Pinterest helped to market our business to people who are interested in our business. Digital marketing has grown since 2010, I’ve learned how to use many more tools since I began my first business.
Don’t Do Everything Alone
Being a small business owner takes a toll on you and your family. A small business owner usually works over 40 hours a week to get their business started. If you have money to get help do it. Navigate with Price was started for this purpose, to assist business owners who need time to manage their business. So, hire a bookkeeper or use a company like Paychex for payroll.
Know your financial situation when you begin a new business. Be prepared for startup and understand your revenue and expenses when your business grows.
Even though I don’t always feel like I have patience-patience got me through running a new business. Building a business can be chaotic and difficult.
Word of mouth and referrals from good customers make all the difference. You want to work with customers who appreciate what you do and look for quality of work.
It’s not uncommon to supplement income while building a business. I worked multiple jobs while growing my first business. Technically I’m still working multiple jobs, but it all revolves around bookkeeping, blogging, and websites now.
Supply and Demand
You are supplying a demand for a service or for goods that people want. Remember that the niche you choose either needs to be a constant need or you will need to consider growing with the niche trends.
Understand Your Audience
Understand who you are selling your goods or services to. To grow a business your business should serve a need or solve a problem to a specific audience.